Business Strategist, Political Activist
Christie Hefner initially had no interest in going into business in college, instead, Hefner intended to apply to Yale’s law and public policy graduate program. After a visit with her father however, Hefner’s life took a turn and she decided to enter the family business, Playboy Enterprises. During Hefner’s tenure at Playboy Enterprises, where she restored financial integrity, broadened institutional ownership and revived investor confidence, Hefner was the longest serving woman CEO of a publicly traded company. With over thirty years of experience at executive levels, Hefner now serves as Chairman of the Board of HATCHBEAUTY Brands.
My initial goal was to save the company. It was that simple, and that hard.